RRC is an international niche VAD promoting highly technological networking and telecommunication equipment, automatic identification devices, security and data protection systems for multi-level networks of various degrees of complexity. Adjustment of the company’s strategy was an important 2008 event for RRC. Many of the company’s operation aspects were changed. The most important included the fact RRC has focused on four niches — networking and telecommunication, infrastructure, information security, and automatic data identification (auto ID). In 2008, the company continued the development of one of its most important business components - the Value Added Distribution model — by providing a broad spectrum of value added services that secure competitive advantages for its partners. The value of the VAD-model is that the company offers a variety of services and expertise in addition to commodities it supplies. This model is especially important for medium-sized integrators who in most cases do not have enough experience in dealing with complex product lineups. It is not always possible for them to have highly paid certified specialists, therefore outsourcing such specialists is the most effective method to implement their projects.
VAD Model
Technical Support
- Project documentation development
- System specification & definition
- System design
- Implementation support
- Pre-sales and post-sales support
- Demo and testing facilities
- Maintenance support
- Consulting
Financial Support
- Diversified contract terms and conditions
- Assistance in trade financing
- Leasing programs
- Consulting
Logistic Service
- Diversified logistic partner base
- Transportation strategy optimization
- Cost optimization
- Integrated delivery
- Order cycle management
- Flexible billing management
Education Service
- Certified courses
- Regular sales and technical training courses
- Individual education
- Web-based education
- Specialized conferences
- Co-programs with vendors
Partner Care
- Detailed partner base
- E-helper
- Regular targeted support programs
- Integrated offers
Marketing Support
- Communication campaigns
- Specialized channel programs
- Print and Internet media campaigns
- Partner e-care
- Sales support programs
- Road shows
- Trade shows and events